Good for Nothing and Eye magazine support Hackney Yoga Project’s search for visual identity

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Hackney Yoga Project is delighted to announce that the brief to create our visual identity is now live.

We’re about to go on a major fundraising push and a super visual ID is essential to power the effort.

If you’re interested in getting involved in creating this visual ID and doing some good for nothing, please join this ning group for the next steps.

The brief was launched as a ‘live challenge’ as part of a presentation by the brilliant ‘Good for Nothing’, the social mission of The Pipeline Project, that gives time, money and energy to do stuff that supports people trying to make positive impact and change happen.

The presentation took place at the tenth annual St Bride’s Library conference, ‘Critical Tensions’, hosted by Eye magazine, the international review of graphic art Eye magazine.

We thank Good for Nothing and Eye magazine for their generous support.

 In graphic design the phrase ‘critical tensions’ is frequently described as a positive in design, with designers balancing opposing constraints and visual ideas in often ‘perfect tension’.

We think critical tension is a good way to describe Yoga practice.  While ‘perfect’ does not apply to the situations of the refugee and asylum-seeking women we work with, ‘critical’ and ‘tension’ certainly do.

Big thanks also to the best inner city farm in the world, Hackney City FarmYogamattersand the British Wheel of Yoga, the UK’s official governing body of Yoga, for their ongoing support.

Read the full report here.

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